Zug, Switzerland, 25 March 2009 - Infront Sports & Media, exclusive media and marketing partner of the World Curling Federation (WCF) has secured Capital One Canada as an Official Partner of the WCF. As a result, the Canadian financial services company will be the Presenting Sponsor of the Mount Titlis World's Women Curling Championship in Korea in 2009 and the Title Sponsor of the Men’s and Women’s World Championships beginning in 2010.
Capital One Canada is committed to the sport of curling and is the Title Sponsor of the Capital One Grand Slam of Curling, which features eight annual men’s and women’s events. Capital One is also an Official Partner to the Canadian Curling Association.
A new direct relationship
Capital One will take on the Official Title Sponsor role beginning in 2010, including naming rights (“Capital One World (Women’s/Men’s) Curling Championship”). This will be supported by in-ice advertising, perimeter board and team uniform advertising, website integration and promotional spots on television.
As part of Infront’s new marketing programme, Capital One will be joined by three other long-term Official Partners of the WCF. The new programme connects partners directly with the WCF, who is curling’s governing body and an Olympic sport federation.
Ian Cunningham, Chief Marketing Officer of Capital One Canada said: “We have built our commitment to curling over the last few years with great success and this new partnership with the WCF gives us a platform to reach even more curling fans. Capital One is excited to be a presenting sponsor at this year’s world championship event and we look forward to taking it to the next level in 2010 as title sponsor.”
WCF President Les Harrison added: “Capital One is an ideal partner for the World Curling Federation. The company is active in the United States, the United Kingdom and Canada – all important curling countries – and experienced in activating curling as a sponsorship platform. For us, it’s an ideal relationship.”
Wednesday, March 25, 2009
Capital One steps up again
Recession? What recession? Capital One steps up again and sponsors the world championships. This further legitimizes the Ontario Curling Report’s listing of Ian Cunningham has the most influential guy in curling. Capital One now has deals with the Grand Slam, CCA and WCF – they practically own the sport.
Posted by BW at 12:48 PM