Wednesday, October 29, 2014

Grand Slam gets title sponsor -- finally!

The Grand Slam of Curling is no more.

Now it's the Pinty's Grand Slam of Curling. Rogers made the announcement this afternoon on the eve of another season of the top-calibre curling events which get underway in Selkirk, Man.

Pinty's, of course, has been involved in curling sponsorship for some time with the TSN Skins Game as well as with the Rachel Homan team. The deal has a three-year term and involves the following, which was presented in a Sportsnet release:

Details of the sponsorship deal include:

·         Title sponsor of Pinty’s Grand Slam of Curling
·         In-venue sponsorship including rinkboards, in-ice logos and on-site activations
·         Broadcast commercial spots, sponsor billboards and verbal on-air mentions
·         Integration across Sportsnet’s platforms including digital and magazine

In addition, the deal includes the creation of the Pinty’s Pub and Grill Zone, an in-venue ice-level VIP lounge area at all Pinty’s Grand Slam of Curling events. The area will be made available to VIP’s, curlers as well as curling fans, allowing them to get up-close and personal with the game and their favourite curling stars.

This is the third year of operation of the Grand Slam under Rogers which had been hoping to find a title since it took over the series. Can't really be anything but good news for the Slam. Chicken wings for everyone! 

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