It
wasn’t everyone’s cup of tea, but it seems that a large number of folks didn’t
seem to mind Ron Burgundy spending some time in the booth with Vic, Linda and
Russ on TSN’s curling broadcast.
The
opening draw of the Roar of the Rings – which featured Will Ferrell in
character for two ends – drew and audience of 632,000. That’s an increase of 32
per cent over the opening draw for the same event in 2009. The viewership
peaked about half-way through the broadcast when 900,000 people tuned in to
watch. Those are huge numbers for a Sunday afternoon, especially when curling is up against NFL football and other sporting events.
While
the curling was certainly an attraction, it’s hard not to think that the
appearance of Ron Burgundy – the Anchorman – helped boost the numbers. The show
also attracted attention far and wide including reports in the media in the
U.S. (here, here and here) and the United Kingdom (here).
The
evening draw of the Canadian Curling Trials showed a significant drop in
viewers, bringing in 302,000. That’s still a very good number especially on a
Sunday night, typically the biggest TV viewing day of the week. Most of the
biggest shows of the week air on Sunday.
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