Canada Cup in the News?

What a difference a week makes.
Last week, paper, television, radio and the internet were full of curling coverage of the Scotties.
This week, with another supposedly big event on – the Strauss Canada Cup – there scant little news about who is doing what.
A search of web sites of the national media revealed little: There was nothing in the Toronto Star, nothing in the National Post, nothing in the Sun, a small mention in the Globe and Mail. I would be remiss if I didn't mention that at the Winnipeg Free Press site, the landing page headline was "Jones in Playoff Against Scott." That was the overall home page, not just the sports page. Oh you curling-crazy 'Tobans. (I should point out that beside that headline was a story on Winnipeg in the running for a monopoly square!)
Without getting into a discussion about what sports get covered and what don’t, it says a great deal about the Strauss Canada Cup as an event, at least to the outside world. It doesn’t have any appeal to sports-directors who apparently just view it as another curling event. Because it isn't a national championship, no one seems to care. Coming as it does a week before the Brier starts and a week after the Scotties finishes more or less assures it will get lost.
If you’re a curler, you probably know where to go to find the information, but if not, you probably wouldn’t even know this event it on. There is just no buzz about it at all.