Tuesday, March 10, 2015

Big numbers for TSN at the Brier

OK, so while Brad Gushue and I clearly don't like the bronze-medal game, a lot of other curling fans do. 

The match that the Newfoundland and Labrador skip called the "dumbest game in curling" drew a whopping 621,000 viewers, which is a huge number for an inconsequential game. It lends credence to why the CCA  Curling Canada wants to keep it around. 

And the final? Well how about 1.25 million viewers? That's massive and will be among the top audiences TSN gets for the entire year. 

Overall, the TV number for the Tim Hortons Brier were up over last year, not a big surprise considering 2014 was an Oympic year and the burnout factor was likely in place. 

The overall average for the week was 587,000 with 7.5 million Canadians watching at least part of the Brier. That's a 29 per cent increase from last year. Impressive in a country of 35 million. 

A few other highlights from the TSN press release:

·         Saturday night’s Semifinal featuring Brad Gushue vs. Pat Simmons attracted an average audience of 896,000 viewers, making it the most-watched sporting event of the night;

·         The Page Playoff (1 vs. 2) featuring Brad Jacobs vs. Brad Gushue attracted an average audience of 783,000 viewers;

·         The Page Playoff (3 vs. 4) featuring Pat Simmons vs. Steve Laycock attracted an average audience of 710,000 viewers.

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