Here's my Globe column today on how curling associations are preparing for a surge in interest in playing the sport thanks to the Olympics.
I've often taken curling associations to task for their lack of preparedness to capture those who get interested in the sport thanks to it being seen on television. But this time, I think the CCA and USCA are ahead of the game. Now, of course, it's up to those at the club level to utilize the programs put in place and try to get people from in front of their televisions onto the ice.
Anyone have any examples of clubs that are taking advantage of the high profile the Olympics will give and using it to recruit?