That calendar again

I’m not a prude, nor am I a guy who doesn’t like to have a peak at the odd centerfold, but I’ve never really understood the whole women of curling risqué calendar thing.
Let me correct that. I understand the calendar and the fact that it raises money for worthwhile causes. Great idea. What I don’t get is the absolute media frenzy that occurs when it comes out. I do have a theory, however, and it’s not a nice one.
You see, to non-curlers, there’s this image of us brick-throwers as being toothless overweight, stogie-smoking hicks from the back 40 or the trailer park who wear big sweaters and swill beer between shots. Lots of people still laugh when they hear curlers are in the Olympics as athletes. This calendar defies that image to such an extent that the regular press goes overboard in reporting the story.
“What? There are hot chicks in curling? How can this be?”
If it helps to change that image that’s great, but I suspect this will remain more a novelty to the non-curlers out there.
For curlers, it's a fun item and a chance to see a couple of Canuck girls in the buff. Frankly, outside of Christene Keshen and Chrissy Cadorin, most people will have never heard of the others. Might as well put Pam Anderson in there. She'd sell more than the Polish curler -- bet you didn't even know there was curling in Poland.
That said, I think the calendar is a good buy to support the cause and that should probably be the bottom line.